Services.

aka ways we can work together

I step in as your fractional marketing leader: senior strategy without a full-time hire. Everything starts with your customer: who they are, why they choose you and what keeps them coming back. From there, I take it all the way to execution, from the plan to the content, the community and the follow-through.

Where I can help.

Strategy.

Know who you’re for, what to say and where to spend your time.

Brand positioning & voice

Customer and audience research

Channel and go-to-market plans

Simple, honest measurement

Community.

Turn customers into regulars, and regulars into your best marketing.

Reviews, referrals & loyalty

Events and programs

Ambassador & partner programs

Member or donor engagement

Social.

Show up consistently, sounding like you, without it eating your week.

Social strategy & channel setup

Content planning: what to post, when and why, mapped to your calendar and goals

Instagram that converts followers

Creator & UGC partnerships

Also on the menu.

Scoped on their own, or folded into the bigger picture when it makes sense.

Content strategy

A plan for what to say, where and how often, built around what your customers actually care about.

Social channel setup

Profiles, grids and a posting rhythm you can keep.

Events & programs

Community events, ambassador and loyalty programs.

Nonprofit engagement

Putting the community you already have to work for members and donors.

A good fit

Past the startup scramble.

Too big to neglect marketing, but too small to have it in house.

Established small businesses: shops, makers, service businesses, guides and outfitters

Growing brands that need scattered marketing connected into one system

Nonprofits with a loyal community they aren’t putting to work yet

Not a fit (yet)

Honest about it.

Anyone who thinks community is something you can buy, or fake

Anyone looking for overnight virality

Good questions.

How do we get started?

With a short intro call. From there I’ll write up a plan and a fixed price, scoped to what your business actually needs.

Do you only work with outdoor brands?

No. The outdoor industry is where I spent 15 years, but the approach works for any business that runs on loyal customers.

Will you run my channels for me?

I’d rather build it with you so you can run it. When running a channel or an event is part of getting it built, I’m happy to roll up my sleeves.

How will we know it’s working?

We pick one number together, like leads, bookings or repeat customers, and I report on it in plain language every month.

Do you use AI?

It may help me work faster, but nothing goes out that doesn’t sound like you.

Not sure where to start? Start with a conversation.

Get in touch →